surge Product Category: Carbonated Soft Drinks: Brand Positioning: SURGE is a scream in a can. It’s page on Facebook has attracted more than 200,000 “likes.” In 2013, the group raised $4,000 to a buy a billboard near Coca-Cola’s Atlanta headquarters that read: “Dear Coke, we couldn’t buy Surge, so we bought this billboard instead. Citrus flavored soda with a blast of red berry flavoring. Surge had its heyday in the 1990’s, but Coke discontinued it at the start of this century.įans of the soda started The Surge Movement, seeking to convince Coke to bring it back. There’s also a map of independent resellers nationwide, though mostly collectors’ stores rather than grocers.Ĭoca-Cola did not respond to requests for comment.
When Coke brought it back via Amazon in 2014, fans bought out supply available on the first day, despite a price of $14 for a 12-pack of 16-oz cans.Ī Surge Web site currently shows it for sale in the Midwest, South, upper Great Plains states, as well as some eastern states. It is so passionate and creative that I was impressed. There is still a loyal base of hard-core fans for the citrus-flavored soda with a kick. I Surge Soda Nutrition Facts Caffeine like everything about the paper the content, formatting, and especially I Surge Soda Nutrition Facts Caffeine like the ending paragraph. The caffeinated, citrus-flavored soda, introduced as a. NEW YORK - Surge soda has returned to some store shelves, a year after Coke brought back the 1990s drink through Internet sales. Coca-Cola has decided to bring back the 1990s soda Surge in limited supply after a 12 year absence.